DATA DRIVEN. HUMAN FOCUSED.
Marketing that Activates Growth.
We combine strategy, creativity and performance marketing to help ambitious South African businesses get seen, get chosen and grow.
LEADS GENERATED
+215%
vs previous 90 days
RETURN ON AD SPEND
482%
blended across managed accounts
COST PER LEAD
-38%
after campaign restructure
WHAT WE DO
Everything you need to get found, get chosen and grow.
Social Media Marketing
Attention, trust and demand, built consistently across the right platforms.
Learn moreWE FOCUS ON WHAT MATTERS
Real results. Real impact.
+215%
Increase in leads
176%
Average ROAS
-38%
Lower cost per lead
98%
Client retention
WHY ACTIVE
Strategy before spend. Results before noise.
Most agencies sell channels. We connect them. Acquisition, website experience and follow-up are one system, and when they work together the same budget produces more customers.
We are a hands-on South African team. You deal with the people doing the work, you see what we changed and why, and you get reporting you can actually act on.
Data-driven strategy
Every decision starts with what the numbers say, not what is fashionable.
Creative that connects
Distinctive work that earns attention instead of blending into the feed.
Transparent reporting
You own your accounts and your data. Always.
Results that matter
Qualified enquiries and cost per lead, not vanity impressions.
HOW WE DRIVE GROWTH
A proven process that delivers.
1
Discover
We learn your business, your customers and what growth actually looks like for you.
2
Strategise
We build a plan tied to your objectives, your margins and your capacity.
3
Create
Campaigns, pages and creative built to do a job, not to win awards.
4
Execute
We launch, track properly and make sure every lead is measured.
5
Optimise & Grow
We test, refine and scale what works, month after month.
OUR WORK
Real businesses. Real results.
We partner with ambitious brands and deliver marketing that moves the needle.
Swimming pool manufacturing
Advance Pools
Google Ads, Website, CRM
+147% leads generated
-38% cost per lead
+215% website traffic
-38% cost per lead
+215% website traffic
Pool installation
Premier Pools
Google Ads, Landing pages
+206% leads generated
-43% cost per lead
+176% ROAS
-43% cost per lead
+176% ROAS
Pool retail and supply
Pools for Africa
Google Ads, SEO, Social
+158% leads generated
-29% cost per lead
+188% website traffic
-29% cost per lead
+188% website traffic
WHERE TO START
Three ways to work with us.
Every engagement is scoped to your business. These are the three routes most clients take.
Build
You need the foundation right
A website that converts, analytics and tracking installed properly, and a Google Business presence that works.
Generate Leads
You need enquiries, consistently
Google Ads management, landing pages and conversion tracking, reported against cost per qualified lead.
Full Growth
You want to own your market
Multi-channel acquisition, SEO and content, social, CRM automation and strategic account management.
“Active Marketing completely transformed our online presence and lead generation. Their team is professional, proactive and results-driven.”
Brandon — Advance Pools
Ready to activate growth?
Book a free strategy call. We will look at where your leads are coming from, what they cost, and the fastest way to improve both.
