Privacy Policy
How Active Marketing collects, uses and protects your personal information, in line with the Protection of Personal Information Act, 2013 (POPIA). Last updated September 2026.
Who we are
Active Marketing is a digital marketing agency based in Cape Town, South Africa. We are the responsible party for the personal information described in this policy. Our registered details and Information Officer contact are set out at the end of this page.
What information we collect
We collect information you give us directly when you complete an enquiry form, email us or phone us. This typically includes your name, company name, email address, telephone number, website address, the service you are interested in, an indication of your marketing budget, how you heard about us, and whatever you choose to tell us in your message.
We also collect limited technical information automatically when you visit this website, including pages viewed, approximate location derived from your device, browser and device type, and the source that referred you to us.
We also collect limited technical information automatically when you visit this website, including pages viewed, approximate location derived from your device, browser and device type, and the source that referred you to us.
Why we process your information
We process your information to respond to your enquiry and provide a quotation; to deliver services you have engaged us for; to maintain our business records and issue invoices; to improve this website and understand which marketing works; and to send you information about our services where you have agreed to receive it.
Our lawful basis is your consent when you submit an enquiry or subscribe, performance of a contract where we are working for you, our legitimate interest in operating and improving our business, and compliance with legal obligations such as tax record keeping.
Our lawful basis is your consent when you submit an enquiry or subscribe, performance of a contract where we are working for you, our legitimate interest in operating and improving our business, and compliance with legal obligations such as tax record keeping.
Cookies and analytics
This website uses cookies and similar technologies to make the site work and to measure how it is used. Analytics services record anonymised usage data. You can block or delete cookies in your browser settings, though parts of the site may not function correctly if you do.
Who we share information with
We do not sell your personal information. We share it only with service providers who help us operate, including our website hosting provider, our email delivery provider, our customer relationship and email marketing platform, and analytics and advertising platforms such as Google and Meta. These providers process information on our instruction and are bound to protect it.
Some of these providers process data outside South Africa. Where that happens, we take reasonable steps to ensure the recipient is subject to data protection standards comparable to POPIA.
Some of these providers process data outside South Africa. Where that happens, we take reasonable steps to ensure the recipient is subject to data protection standards comparable to POPIA.
How long we keep it
We keep enquiry records for as long as needed to respond and for a reasonable period afterwards in case you come back to us. Client records are kept for the duration of our engagement and for the period required by South African tax and company law, generally five years. Marketing subscriber records are kept until you unsubscribe.
How we protect it
We use reasonable technical and organisational measures to protect personal information, including encrypted connections, access controls and reputable service providers. No system is completely secure, and we cannot guarantee absolute security.
Your rights under POPIA
You have the right to ask what personal information we hold about you; to ask us to correct or delete information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or unlawfully obtained; to object to processing; to withdraw consent at any time; and to lodge a complaint with the Information Regulator.
To exercise any of these rights, contact our Information Officer using the details below. We may ask you to verify your identity before acting on a request.
To exercise any of these rights, contact our Information Officer using the details below. We may ask you to verify your identity before acting on a request.
Direct marketing
If you have opted in to receive marketing from us, every email includes an unsubscribe link. You can also ask us to stop at any time by replying or emailing us directly.
Complaints to the Regulator
If you believe we have not handled your information lawfully, you may complain to the Information Regulator of South Africa. Their contact details are published at inforegulator.org.za.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised.
Contact us
Email: info@activemarketing.co.za
Phone: +27 71 881 4544
Address: Cape Town, South Africa
Information Officer: to be confirmed. The registered company name, registration number and the name of the appointed Information Officer must be inserted here before this policy is relied upon.
Phone: +27 71 881 4544
Address: Cape Town, South Africa
Information Officer: to be confirmed. The registered company name, registration number and the name of the appointed Information Officer must be inserted here before this policy is relied upon.